Real Decorator Blog

Design to“SELL” - philosophy and practice of a real estate marketing

· Focused on marketing the property to target buyers to enhance real estate sales.

· Emphasizes the architecture and attributes of the property, not the owner's tastes or preferences.

· A temporary design created for the purpose of selling the property; often performed quickly or under time constraints.

· Uses design principles, knowledge of buyer preferences and marketing techniques to achieve the best product for the market.

· Also known as: Real Estate/Home Showcasing or Enhancement, Real Estate Staging ,Home Sale Preparation, House Staging, Interior Styling, Home Merchandising.

Benefits of Designing to “Sell”

A common misconception is that Designing to "SELL" is simply decorating your home.

Decorating is very personal and suits your individual taste, while staging is done to create broad appeal. Staging is not as simple as adding some flowers and turning on lights. A professional uses “buyer’s eyes” to make your home attractive to a larger market. A potential buyer is more likely to make an offer on a home that they can envision themselves living in. Staging makes your home memorable and attractive to a larger percentage of buyers, giving your home the upper hand in the market.

Preparing a home for its best presentation has been prove that

designed to “Sell” homes sell faster and for more money.

A professional will always consider your target market and their emotional needs. First-time buyers want shelter and security, while move-up buyers desire prestige and peace. Encourage a prospective buyer's desired emotions happiness, joy, serenity, and security. Putting a little extra effort into the marketing your home will pay off. It can cost as little as $500 to spruce up a home.

“In today’s sluggish housing market, homeowners shouldn’t even consider putting their home on the market

without hiring a professional to give their house the “wow” factor”.

Sherwin-Williams' color mix 2012 forecast highlights 40 hues,

in four earth-inspired, color-family groups: reds, blues, greens and neutrals.

Colors that are analogous, or adjacent on the color wheel,are a dominant trend.

The company says reds will be seen in many shades,specifically flowery tones like fuchsias, red-oranges, violets and delicate pinks. Two shades of blue that are expected to be popular are denim and water.

As we seek economic blue skies, we're rediscovering denim,the rugged fabric of the American worker. Clean water is another essential commodity, from oceans to tap. Our serene blue palette pays homage to both of these treasured resources.

Greens with a more yellow-tint will be seen less, in 2012 than previous years, as lush shades of green are paired with rustic tones and organic elements like algae, moss and seaweed. Raw materials continue to influence color trends, which will be seen in golden tones and subtle neutral shades inspired by linens, wood and unfired porcelain.

Recent Posts

Most Popular Posts

Categories

Archives

April 2012

Design to "SELL" Part 1

Color Your World in 2012