Design to “SELL” for the Senses during the Holidays
Appeal to your buyer’s senses to make them feel at home.
1.Sight: Use amber-colored lights that give a rich warm golden glow to your rooms. Switchout your regular white light bulbs in a few table lamps with amber bulbs tomake your home feel toasty-warm and inviting.
2.Sound: Play gentle well-known music without words. This makes buyers feel like singingalong and picks up their step. Music helps buyers feel joyful in your home.
3.Smell: Use natural essential oils in a diffuser. Many people suffer from allergicreactions to artificial sprays. Simmer cider with orange slices, cinnamon and cloves.
4.Touch: Add silky and velvet fabrics to table tops that tempt the buyer to feel the softness. The brain interprets the sense of touch just by seeing softness.Also, use thick, fluffy hand towels in the bathroom and kitchen to soften the cold, hard surfaces of room typically filled with tile, granite, and porcelain.
5.Taste: Yes! The sense of smell contributes to the sense of taste. Make sure you're cooking something heavenly. Treat your prospective buyers like a guest. Invite them to share a warm drink and a sweet snack.