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Real Decorator Blog

December 2011

Design to “SELL” for the Senses

Design to “SELL” for the Senses during the Holidays
 
Appeal to your buyer’s senses to make them feel at home.
 
 
1.Sight: Use amber-colored lights that give a rich warm golden glow to your rooms. Switchout your regular white light bulbs in a few table lamps with amber bulbs tomake your home feel toasty-warm and inviting.
 
 
2.Sound: Play gentle well-known music without words. This makes buyers feel like singingalong and picks up their step. Music helps buyers feel joyful in your home.
 
 
3.Smell: Use natural essential oils in a diffuser. Many people suffer from allergicreactions to artificial sprays. Simmer cider with orange slices, cinnamon and cloves.
 
 
4.Touch: Add silky and velvet fabrics to table tops that tempt the buyer to feel the softness. The brain interprets the sense of touch just by seeing softness.Also, use thick, fluffy hand towels in the bathroom and kitchen to soften the cold, hard surfaces of room typically filled with tile, granite, and porcelain.
 
 
5.Taste: Yes! The sense of smell contributes to the sense of taste. Make sure you're cooking something heavenly. Treat your prospective buyers like a guest. Invite them to share a warm drink and a sweet snack.
 
 
Happy Holidays!
 
 
 
 

HOLIDAY Designing to "SELL"

 
HOLIDAY Designing to "SELL"
 
Besides the typical winter slowdown in sales, today’s market also makes selling your home more difficult. Tempt buyers with these strategies for the holidays. Taking a few extra steps during the frantic holiday season can make a big difference in your sale.
 
 
The Exterior
 
Door wreaths welcome all to your home and set the stage for celebrating. Make a simple wreath to hang on your front door with holiday colors that blend in with and dress up your home’s exterior colors. Group vines, mums or poinsettias for impact near the front entrance.
 
 
Holiday Décor and Your Target Buyers
 
If your neighborhood supports Christmas themes, then prospective buyers will appreciate your Christmas décor. If your neighborhood doesn't decorate, buyers may feel more comfortable without decorations. Play down Christmas if you live in an area that promotes "politically correct" holiday and seasons greetings instead of "Christmas Cheer."
 
 
Christmas Decorations
 
Use less of your ornament collection and don't over-crowd rooms. You want your buyers to see your home’s features. Rooms filled to the brim with decorations stop the buyer’s eyes from visualizing their own furnishings in your home. Plus, crowded spaces feel smaller. Do the reds clash? Examine your room colors and compare to your Christmas decorations.  
 
If you you want to celebrate Christmas your way, go for it. Just understand that your home sale may take a little longer.
 
 
Happy Selling!