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Posted on Tuesday, May 15, 2012 11:24 AM
Why it is worth it? Why bother to clear out the clutter? It has proven to have an average rate of return of 594% or $2000+. A professional designer knows how to specifically arrange your home to make a premiere presentation. The national association of Realtors says that half of home sales can be linked to a house's appeal from the street. All buyers want a home that most closely suits their needs and makes them feel a sense of happiness.
• Realtors think its money well spent, potential buyers often can't see past existing furnishings or clutter.
• Your house becomes a product with features and benefits when you put it on the market for sale. • Small but important changes will amount to a larger selling price. • In a slow real estate market it’s important to set yourself apart. • Creative strategies can move your property before the competition. • A professional knows what improvements are necessary. • Properties that have languished on the market, have sold within 10days after designing it to “SELL”. • The first 2 weeks are when the majority of showings will occur • You risk losing potential buyers if show your home before it is prepared. • It’s not just about eliminating clutter. • Homes designed to sell allow people to mentally move into the property. • Homes designed to sell focus on the key features of a house. • You want potential buyers to be able to walk into the house and visualize their own furnishings. • It is difficult to look at our own homes objectively, the designer will help the homeowner make the hard choices. Popular shows where designers help homeowners clear out their clutter and clean-up, making their houses more appealing to potential buyers show how positive impressions are exactly what potential buyers will have when they walk into a staged home. Staged homes are clutter free, neutralized and depersonalized; having been redesigned by a professional to be open, inviting and spacious, making it easy for buyers to envision their things in the house and themselves living there. Make "Less is more" your mantra, it will ease having to hear the words “remove” over and over again. Look at every box you fill and move to storage with $$ signs! The act of decluttering can also be called “un”decorating. Moving out extra furniture, over stuffed book cases, cluttered walls and of course closets and cabinets will take your home from appearing to have a lack of storage space or not being large enough to presenting its best. You will be prepared for home buyers to investigate every nook and cranny. Make Sure it's Your House they come BACK to for a second look. |
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Posted on Tuesday, April 24, 2012 2:32 PM
Design to“SELL” - philosophy and practice of a real estate marketing · Focused on marketing the property to target buyers to enhance real estate sales. · Emphasizes the architecture and attributes of the property, not the owner's tastes or preferences. · A temporary design created for the purpose of selling the property; often performed quickly or under time constraints. · Uses design principles, knowledge of buyer preferences and marketing techniques to achieve the best product for the market. · Also known as: Real Estate/Home Showcasing or Enhancement, Real Estate Staging ,Home Sale Preparation, House Staging, Interior Styling, Home Merchandising. Benefits of Designing to “Sell” A common misconception is that Designing to "SELL" is simply decorating your home. Decorating is very personal and suits your individual taste, while staging is done to create broad appeal. Staging is not as simple as adding some flowers and turning on lights. A professional uses “buyer’s eyes” to make your home attractive to a larger market. A potential buyer is more likely to make an offer on a home that they can envision themselves living in. Staging makes your home memorable and attractive to a larger percentage of buyers, giving your home the upper hand in the market. Preparing a home for its best presentation has been prove that designed to “Sell” homes sell faster and for more money. A professional will always consider your target market and their emotional needs. First-time buyers want shelter and security, while move-up buyers desire prestige and peace. Encourage a prospective buyer's desired emotions happiness, joy, serenity, and security. Putting a little extra effort into the marketing your home will pay off. It can cost as little as $500 to spruce up a home. “In today’s sluggish housing market, homeowners shouldn’t even consider putting their home on the market without hiring a professional to give their house the “wow” factor”. |
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Posted on Wednesday, April 11, 2012 12:50 AM
Sherwin-Williams' color mix 2012 forecast highlights 40 hues, in four earth-inspired, color-family groups: reds, blues, greens and neutrals.  Colors that are analogous, or adjacent on the color wheel,are a dominant trend. The company says reds will be seen in many shades,specifically flowery tones like fuchsias, red-oranges, violets and delicate pinks. Two shades of blue that are expected to be popular are denim and water. As we seek economic blue skies, we're rediscovering denim,the rugged fabric of the American worker. Clean water is another essential commodity, from oceans to tap. Our serene blue palette pays homage to both of these treasured resources. Greens with a more yellow-tint will be seen less, in 2012 than previous years, as lush shades of green are paired with rustic tones and organic elements like algae, moss and seaweed. Raw materials continue to influence color trends, which will be seen in golden tones and subtle neutral shades inspired by linens, wood and unfired porcelain. |
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Posted on Wednesday, December 21, 2011 11:44 AM
Design to “SELL” for the Senses during the Holidays Appeal to your buyer’s senses to make them feel at home.  1.Sight: Use amber-colored lights that give a rich warm golden glow to your rooms. Switchout your regular white light bulbs in a few table lamps with amber bulbs tomake your home feel toasty-warm and inviting. 2.Sound: Play gentle well-known music without words. This makes buyers feel like singingalong and picks up their step. Music helps buyers feel joyful in your home. 3.Smell: Use natural essential oils in a diffuser. Many people suffer from allergicreactions to artificial sprays. Simmer cider with orange slices, cinnamon and cloves. 4.Touch: Add silky and velvet fabrics to table tops that tempt the buyer to feel the softness. The brain interprets the sense of touch just by seeing softness.Also, use thick, fluffy hand towels in the bathroom and kitchen to soften the cold, hard surfaces of room typically filled with tile, granite, and porcelain. 5.Taste: Yes! The sense of smell contributes to the sense of taste. Make sure you're cooking something heavenly. Treat your prospective buyers like a guest. Invite them to share a warm drink and a sweet snack. Happy Holidays! |
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Posted on Wednesday, December 14, 2011 9:41 AM
HOLIDAY Designing to "SELL" Besides the typical winter slowdown in sales, today’s market also makes selling your home more difficult. Tempt buyers with these strategies for the holidays. Taking a few extra steps during the frantic holiday season can make a big difference in your sale. The Exterior Door wreaths welcome all to your home and set the stage for celebrating. Make a simple wreath to hang on your front door with holiday colors that blend in with and dress up your home’s exterior colors. Group vines, mums or poinsettias for impact near the front entrance. Holiday Décor and Your Target Buyers If your neighborhood supports Christmas themes, then prospective buyers will appreciate your Christmas décor. If your neighborhood doesn't decorate, buyers may feel more comfortable without decorations. Play down Christmas if you live in an area that promotes "politically correct" holiday and seasons greetings instead of "Christmas Cheer." Christmas Decorations Use less of your ornament collection and don't over-crowd rooms. You want your buyers to see your home’s features. Rooms filled to the brim with decorations stop the buyer’s eyes from visualizing their own furnishings in your home. Plus, crowded spaces feel smaller. Do the reds clash? Examine your room colors and compare to your Christmas decorations. If you you want to celebrate Christmas your way, go for it. Just understand that your home sale may take a little longer. Happy Selling! |
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